About Us
About SuperCape
Wear Your Story. Elevate Your Everyday Hero.
SuperCape is an Indian fashion and lifestyle brand built around one simple belief: there is a hero in everyone.
We believe what you wear should do more than complete an outfit. It should reflect your personality, confidence, individuality, and the story you choose to tell the world.
Created for a generation that refuses to be ordinary, SuperCape brings together streetwear, everyday fashion, comfort, and creative expression through clothing designed to stand out while remaining effortless to wear.
From oversized T-shirts and everyday essentials to hoodies, sweatpants, jackets, co-ord sets, accessories, and statement designs, SuperCape is continuously building a wardrobe for people who want their clothes to have character.
Our philosophy is captured in the words that define us:
Elevate Your Everyday Hero.
Our Story
SuperCape was founded by Saurabh Dhingra and Payal Rajput with a vision to build an Indian fashion brand where creativity, individuality, contemporary culture, and quality come together.
SuperCape operates under its parent company, Essdee Digital Marketing, and was created with the ambition of going beyond conventional apparel.
For us, fashion is personal.
It can represent confidence.
It can represent rebellion.
It can represent ambition.
It can represent nostalgia, imagination, and culture.
Most importantly, it can represent you.
That philosophy continues to shape everything we create at SuperCape.
More Than Clothing
SuperCape is built at the intersection of fashion, street culture, art, entertainment, and storytelling.
Our collections range from clean everyday essentials to bold graphic pieces and distinctive streetwear silhouettes, giving our community the freedom to choose how they want to express themselves.
Alongside our wider fashion collections, we are also developing The SuperCape Universe (SCU) — our own creative universe that brings original characters, stories, and concepts into fashion.
It represents our larger vision for SuperCape: not simply to put graphics on clothing, but to create ideas, identities, and experiences that people can connect with.
Designed for Everyday Heroes
We don't believe heroes only exist in movies or comic books.
They are entrepreneurs building something from nothing.
Artists chasing an idea nobody else understands.
Students working towards their dreams.
Creators expressing themselves differently.
People overcoming challenges that nobody else sees.
The everyday hero is you.
That is why SuperCape is designed for real life — for the street, college, airport, gym, late-night drive, weekend, and wherever your story takes you next.
Our approach combines comfort, contemporary silhouettes, expressive design, and wearable versatility, creating pieces that can become part of your everyday identity.
Quality Meets Comfort
A great design means little if you don't enjoy wearing it.
That is why comfort and construction remain important parts of the SuperCape experience.
Across our collections, we work with carefully selected fabrics and specifications suited to each garment, including cotton-based fabrics, bio-washed materials, and different fabric weights depending on the product and intended fit.
From lightweight everyday T-shirts to oversized silhouettes, sweatpants, hoodies, and outerwear, each category is developed with its own balance of comfort, durability, fit, and style.
Many of our apparel products are proudly Made in India, supporting our vision of building a contemporary homegrown fashion label with global aspirations.
Our Mission
Our mission is to build SuperCape into a distinctive Indian fashion and lifestyle brand driven by originality, quality, accessibility, and creative culture.
We want to create products that people don't simply purchase — but connect with.
As SuperCape grows, our ambition is to continue experimenting with new designs, collections, characters, and creative concepts while staying true to the idea on which the brand was built:
Everyone has a hero within them.
You don't need a cape to prove it.
Sometimes, you just need to wear who you are.
SuperCape
Elevate Your Everyday Hero.
Company & Legal Information
Brand Name: SuperCape
Parent Company / Legal Entity: Essdee Digital Marketing
Proprietor / Legal Owner: Saurabh Dhingra
Founders: Saurabh Dhingra & Payal Rajput
Business Email: supercapeclothing@gmail.com
Contact Number: +91 91675 26160
Website: SuperCape.in
Country of Operation: India
SuperCape is a brand operated by Essdee Digital Marketing, a proprietorship concern owned by Saurabh Dhingra.